Terms & Conditions – Digital Marketing Services

Last Updated: 26-01-2025
Company Name: Landdal
Website: https://landdal.com/

These Terms & Conditions (“Agreement”) govern the digital marketing services provided by Landdal (“Agency”, “we”, “us”) to the client (“Client”, “you”).

By engaging our services, you agree to the terms below.

1. Scope of Services

The Agency provides digital marketing services which may include, but are not limited to:

• Google Ads campaign setup and management
• Microsoft (Bing) Ads campaign management
• Meta Ads (Facebook & Instagram) management
• Campaign strategy, optimization, and reporting
• Conversion tracking setup
• Audience targeting and remarketing
• Ad creative guidance (copy, visuals, messaging)

The exact services will be defined in the proposal, invoice, or service agreement signed or approved by the Client.

2. Advertising Platform Compliance

The Client acknowledges that all advertising activities must comply with the policies, rules, and advertising standards of:

• Google Ads Policies
• Microsoft Advertising Policies
• Meta Advertising Standards

The Agency does not guarantee ad approval, continued ad delivery, or account stability, as all platforms have sole discretion over:

• Ad approvals or rejections
• Account suspensions
• Policy changes
• Billing or payment restrictions

The Client is responsible for ensuring that their business, website, products, and services comply with all applicable laws and advertising platform policies.

3. Prohibited Content & Industries

The Agency will not knowingly promote content that violates advertising platform policies or applicable laws, including but not limited to:

• Illegal products or services
• Misleading, deceptive, or false claims
• Counterfeit goods
• Adult content (where restricted)
• Weapons, drugs, or regulated substances
• Get-rich-quick schemes or unrealistic financial claims
• Unapproved health or medical claims

If the Client requests campaigns that violate platform policies, the Agency reserves the right to refuse service without liability.

4. No Guarantee of Results

The Client understands and agrees that:

• The Agency does not guarantee specific results such as sales, leads, rankings, or ROI.
• Ad performance depends on multiple factors including budget, competition, market conditions, offer quality, and platform algorithms.
• Past performance is not a guarantee of future performance.

5. Ad Accounts & Access

• Wherever possible, advertising accounts (Google, Microsoft, Meta) should be created under the Client’s ownership.
• The Client must provide necessary access to ad accounts, analytics tools, websites, and tag managers.
• The Agency is not responsible for issues caused by revoked access, payment failures, or third-party changes.

The Client remains the owner of their ad accounts and data.

6. Billing & Payments

Service Fees

The Client agrees to pay the Agency fees as outlined in the proposal or invoice. Fees may be:

• Monthly retainer
• Percentage of ad spend
• Fixed project fee

Ad Spend

• Advertising budgets are paid directly to the advertising platforms (Google, Microsoft, Meta) unless otherwise agreed.
• The Agency is not responsible for platform billing errors or payment processing issues.

Late payments may result in suspension of services.

7. Client Responsibilities

The Client agrees to:

• Provide accurate business information
• Ensure their website complies with platform policies and legal requirements
• Respond to approval requests, ad reviews, and strategy discussions in a timely manner
• Maintain functional landing pages and contact forms

Delays in approvals or content may impact campaign performance, for which the Agency is not liable.

8. Intellectual Property

• The Client retains ownership of their brand assets, website, and content provided to the Agency.
• The Agency retains ownership of internal strategies, campaign structures, and proprietary processes.
• Ad creatives developed by the Agency may be used in the Client’s campaigns but may not be resold or redistributed without permission.

9. Data Protection & Privacy

The Agency will handle Client data in accordance with applicable privacy laws. However:

• The Client is responsible for having a valid Privacy Policy and Cookie Policy on their website
• The Client must ensure compliance with laws such as GDPR, CCPA, or other applicable regulations where required

The Agency is not liable for legal issues arising from the Client’s data practices.

10. Account Suspension or Policy Violations

The Agency is not responsible for:

• Ad disapprovals
• Account suspensions
• Business Manager restrictions
• Policy-related penalties from any advertising platform

If an account is suspended due to the Client’s business model, claims, or website content, services will still be billable unless otherwise agreed.

11. Limitation of Liability

To the maximum extent permitted by law, the Agency shall not be liable for:

• Loss of revenue, profits, or business opportunities
• Indirect, incidental, or consequential damages
• Platform outages, algorithm changes, or policy updates

Total liability shall not exceed the total fees paid to the Agency in the preceding three (3) months.

12. Termination

Either party may terminate services with [30 days] written notice unless otherwise stated in the service agreement.

Upon termination:

• The Client retains access to their ad accounts
• Outstanding invoices must be paid in full
• The Agency may remove its access to accounts and tools

13. Modifications

The Agency reserves the right to update these Terms & Conditions at any time. Continued use of services after updates constitutes acceptance of the revised terms.

14. Governing Law

This Agreement shall be governed by the laws of USA, without regard to conflict of law principles.

15. Contact Information

Landdal
info@landdal.com
Phone: (716) 573-1437
Address: 404 emerson drive apt 15 Buffalo, NY, 14226