Advertising, Analytics, and Tracking Technologies

We use third-party advertising platforms to promote our products and services and to understand how users interact with our website after viewing our ads. These platforms include:

• Microsoft Advertising (Bing Ads)
• Google Ads
• Meta Ads (Facebook and Instagram)

These partners use cookies, pixels, tags, and similar tracking technologies to collect information about your activity on our website and across the internet.

Information Collected Through Advertising Technologies

Through these advertising platforms, we and our partners may collect information such as:

• Pages you visit on our website
• Time spent on pages and browsing behavior
• Links and buttons you click
• Referring website or ad source
• Device information (device type, browser type, operating system)
• IP address (which may be anonymized where required by law)
• Approximate geographic location
• Conversions and actions taken (such as purchases, sign-ups, or form submissions)

This data is collected using tools including:

• Microsoft Advertising Universal Event Tracking (UET) tag
• Google Ads Conversion Tracking and Remarketing tags
• Meta Pixel (Facebook Pixel)

How We Use This Information

We use information collected through these advertising tools to:

• Measure the performance of our advertising campaigns
• Understand how users interact with our website after clicking an ad
• Improve our website, products, services, and marketing strategies
• Create audience groups for remarketing and lookalike/similar audiences
• Deliver more relevant ads to users based on their interests and past interactions

Remarketing and Behavioral Advertising

We use remarketing features from Microsoft, Google, and Meta. This means:

• After you visit our website, you may see our ads on other websites, search engines, Facebook, Instagram, or other platforms.
• These ads are shown based on previous visits to our website and interactions with our content.

Remarketing uses cookies and similar technologies to recognize your browser or device.

Cookies and Similar Technologies

Advertising partners use cookies, pixels, and similar tracking technologies to:

• Track user behavior on our site
• Associate website activity with advertising platform accounts
• Deliver personalized and interest-based advertising

You can manage or disable cookies through your browser settings. Please note that blocking cookies may affect the functionality of certain parts of our website.

Data Sharing with Advertising Partners

We may share certain data (such as hashed identifiers, cookie data, or event data) with:

• Microsoft Corporation
• Google LLC
• Meta Platforms, Inc.

These companies process data in accordance with their own privacy policies and may transfer data to servers located in other countries.

We do not sell your personal information in exchange for money. However, some data sharing for advertising purposes may be considered “sharing” under certain privacy laws.

Your Choices and Opt-Out Options

You can control how your data is used for personalized advertising:

Platform Opt-Outs

• Microsoft Advertising Settings
• Google Ads Settings
• Facebook/Meta Ad Preferences

Industry Opt-Out Tools

• Network Advertising Initiative (NAI) opt-out tool
• Digital Advertising Alliance (DAA) opt-out tool
• Your Online Choices (for EU users)

You can also:

• Adjust your browser settings to block or delete cookies
• Use device settings to limit ad tracking (on mobile devices)

Legal Basis for Processing (EEA/UK Users)

If you are located in the European Economic Area (EEA) or the United Kingdom, we rely on:

• Your consent for placing advertising and marketing cookies on your device (where required by law)
• Our legitimate interests in marketing our products and improving our services, where permitted

You may withdraw your consent at any time via our cookie consent tool or browser settings.

Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your personal data
• Object to or restrict certain types of processing
• Withdraw consent for marketing and advertising cookies
• Request a copy of your data

To exercise your rights, please contact us at: info@landdal.com